Privacy Policy

1. Who we are

The Modern Village is operated by April Daley as a sole trader.

Legal name: April Daley
Trading name: The Modern Village
ABN: 98 946 852 395
Email: hello@themodernvillage.com.au
Business address: Shop 2, 52 Currumbin Creek Road, Currumbin Waters QLD 4223, Australia

In this Privacy Policy, "The Modern Village", "we", "us" and "our" refer to April Daley trading as The Modern Village.

2. What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on how you interact with us, the personal information we collect may include:

• Your name
• Email address
• Phone number
• Billing and delivery addresses
• Order, pre-order and subscription details
• Purchase and transaction history
• Delivery and tracking information
• Communications you send to us
• Mailing-list and marketing preferences
• Reviews, survey responses or feedback
• Details associated with returns, refunds or customer-support enquiries
• Information about how you use our website
• Device, browser and approximate location information
• Internet Protocol address
• Cookie, analytics and advertising information
• Any other information you choose to provide

We do not directly collect or store complete payment-card details. Payments are processed by Shopify and its payment providers. These providers may collect and process your payment information in accordance with their own privacy policies.

3. How we collect personal information

We generally collect personal information directly from you when you:

• Place or pre-order an order
• Create or manage a customer account
• Start or manage a subscription
• Join our mailing list or waitlist
• Use a discount or participate in a promotion
• Contact us by email, contact form or social media
• Request a return, refund or replacement
• Submit a review, survey response or testimonial
• Browse or interact with our website
• Otherwise provide information to us

We may also receive information from third parties that assist us in operating our business, including Shopify, payment processors, email-marketing platforms, analytics providers, delivery services and social-media platforms.

If you provide us with personal information about another person, for example, when sending an order to someone else, you must have their permission to provide that information to us.

4. Why we collect and use personal information

We may collect, hold and use personal information to:

• Process payments, orders, pre-orders and subscriptions
• Pack, dispatch and deliver products
• Provide order confirmations, tracking and service updates
• Manage returns, refunds, replacements and guarantees
• Respond to questions, complaints and customer-support requests
• Manage customer accounts and subscription preferences
• Send product, launch and promotional communications where you have consented or where otherwise permitted by law
• Administer promotions, surveys or reviews
• Personalise and improve our website and customer experience
• Understand how customers use our website
• Measure the performance of our content and advertising
• Detect, investigate and prevent fraud, misuse or security incidents
• Maintain our business, financial and taxation records
• Enforce our terms and protect our legal rights
• Comply with applicable laws and regulatory requirements
• Carry out other purposes explained to you at the time of collection

Where practical, you may interact with us anonymously or using a pseudonym. However, we will need certain identifying information to process and deliver an order, provide a refund or respond to an account-specific enquiry.

5. Marketing communications

If you subscribe to our mailing list, join our waitlist or otherwise consent to receive marketing, we may send you product updates, founder notes, launch information, educational content and promotional offers.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in an email; or
• Contacting hello@themodernvillage.com.au

Unsubscribing from marketing will not prevent us from sending transactional or service-related communications, such as order confirmations, delivery updates, subscription notices, recalls or important information about a product you purchased.

We do not sell or rent our mailing list to third parties.

6. Cookies and similar technologies

Our website uses cookies and similar technologies to operate correctly, remember your preferences, maintain your cart, process checkout, understand website usage and improve our services.

These technologies may collect information including:

• Your IP address
• Browser and device type
• Pages viewed
• Links selected
• Referring website
• Time spent on the website
• General or approximate location
• Shopping-cart and checkout activity

Some cookies are necessary for the website to function. Others may be used for analytics, personalisation or advertising.

We use, or may use, services provided by Shopify and other email-marketing, analytics, advertising and website-service providers. These providers may use their own cookies and process information in accordance with their respective privacy policies.

You can control or disable cookies through your browser settings. Disabling certain cookies may prevent parts of the website, including the shopping cart or checkout, from working correctly.

7. Tracking pixels and advertising

We may use analytics tools, advertising pixels or similar technologies to understand how people discover and use our website, measure advertising performance and show relevant advertising.

Where these technologies are used, information about your device and interactions may be shared with the relevant analytics or advertising provider. Depending on your settings and the provider involved, this information may be combined with information that provider already holds about you.

You can manage certain advertising preferences through your browser, device or the settings provided by the relevant advertising platform.

8. When we disclose personal information

We may disclose personal information to trusted service providers where reasonably necessary to operate our business, including:

• Shopify and other e-commerce service providers
• Payment processors and fraud-prevention services
• Warehousing, fulfilment, postage, courier and delivery providers
• Email-marketing and customer-communication platforms
• Website hosting, software and technical-support providers
• Analytics and advertising providers
• Accountants, insurers, lawyers and professional advisers
• Government, regulatory, law-enforcement or other authorities where required or authorised by law
• A purchaser, adviser or relevant party in connection with a proposed sale, restructure or transfer of our business, subject to appropriate confidentiality and privacy safeguards

We only disclose the information reasonably necessary for these providers to perform their services.

We do not sell personal information.

9. Overseas processing and disclosure

Some of our service providers operate or store information outside Australia. This means personal information may be processed, stored or accessed in other countries.

These providers may include Shopify and our payment, hosting, email, analytics, software and advertising providers. Depending on the services used, information may be processed in countries including Canada, the United States and other locations identified in those providers' privacy policies.

Where the Privacy Act applies to us, we will take reasonable steps as required by law before disclosing personal information to an overseas recipient.

Because service-provider infrastructure can change, you may contact us at hello@themodernvillage.com.au if you would like current information about the likely location of overseas recipients.

10. How we protect personal information

We take reasonable administrative, technical and physical measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include:

• Using reputable e-commerce and payment providers
• Restricting access to information to people who require it
• Using passwords and access controls
• Maintaining secure website connections
• Keeping systems and software reasonably up to date
• Reviewing access and security practices
• Securely destroying or de-identifying information when it is no longer required, subject to our legal obligations

No method of electronic transmission or storage is completely secure. While we take reasonable precautions, we cannot guarantee that information transmitted over the internet will always be secure.

If we become aware of a data breach, we will assess and respond to it in accordance with applicable laws, including the Notifiable Data Breaches scheme where it applies.

11. How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law.

For example, we may retain order and transaction records to meet taxation, accounting, consumer-law and regulatory obligations. We may also retain customer-service records where reasonably necessary to resolve disputes, manage product issues or protect our legal rights.

When information is no longer reasonably required, we will take reasonable steps to destroy it securely or de-identify it, unless we are legally required to retain it.

12. Accessing or correcting your information

You may request access to the personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, email hello@themodernvillage.com.au and include enough information for us to identify you and understand your request.

We may need to verify your identity before providing access or making a correction. We will respond within a reasonable period and will generally aim to respond within 30 days.

In limited circumstances, we may be permitted to refuse access or correction. If this occurs, we will explain the reason where required by law and tell you about available complaint options.

13. Requesting deletion

You may ask us to delete personal information we hold about you.

We will consider the request and delete or de-identify information where reasonably possible. We may need to retain some information to:

• Complete an order or subscription
• Process or record a refund
• Meet taxation, accounting, regulatory or legal obligations
• Resolve a dispute or complaint
• Detect fraud or protect our legal rights

Unsubscribing from marketing does not automatically delete order or transaction records.

14. Children's privacy

Our website and products are intended for adults. We do not knowingly seek to collect personal information directly from children under 15 years of age.

If you believe a child has provided personal information to us without appropriate consent, contact hello@themodernvillage.com.au so we can investigate and take appropriate action.

15. Links to other websites and platforms

Our website may contain links to third-party websites, social-media platforms or services.

We are not responsible for the privacy practices, security or content of third-party services. We encourage you to review their privacy policies before providing personal information.

16. Privacy complaints

If you believe we have mishandled your personal information or breached an applicable privacy obligation, please contact us at:

April Daley trading as The Modern Village
Shop 2, 52 Currumbin Creek Road
Currumbin Waters QLD 4223
Australia

Email: hello@themodernvillage.com.au

Please provide enough information for us to understand and investigate your concern.

We will acknowledge your complaint and aim to respond within 30 days. If we need more time, we will let you know.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be able to lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

17. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, service providers or legal obligations.

The updated version will be published on this page with a revised "Last updated" date. Where a change is significant, we may also provide additional notice through our website or email communications.

18. Contact us

For questions, requests to access, correct or delete your information, or privacy complaints, please contact:

April Daley trading as The Modern Village
ABN: 98 946 852 395
Shop 2, 52 Currumbin Creek Road
Currumbin Waters QLD 4223
Australia

Email: hello@themodernvillage.com.au